People Matters - Interstitial Site — People Matters - Peoplematters

Overview

Snoop Summary for peoplematters.in

This is a free and comprehensive report about peoplematters.in. The domain peoplematters.in is currently hosted on a server located in Singapore in Singapore with the IP address 54.255.4.80, where the local currency is SGD and Mandarin is the local language. Peoplematters.in is expected to earn an estimated $19 USD per day from advertising revenue. The sale of peoplematters.in would possibly be worth $13,639 USD. This figure is based on the daily revenue potential of the website over a 24 month period. Peoplematters.in receives an estimated 6,551 unique visitors every day - a huge amount of traffic! This report was last updated 19th July, 2022.

About peoplematters.in

Site Preview:
Title:	People Matters - Interstitial Site — People Matters
Description:
Keywords and Tags:	business forums, technical
Related Terms:	freedom matters, interstitial cystitis, rbi matters, what matters now
Fav Icon:
Age:
Domain Created:
Domain Updated:
Domain Expires:

Review

Snoop Score

3/5 (Great!)

Valuation

$13,639 USD

Note: All valuation figures are estimates.

Popularity

High

Note: Popularity is estimated.

Rank, Reach and Authority

Alexa Rank:	71,764
Alexa Reach:
SEMrush Rank (US):
SEMrush Authority Score:
Moz Domain Authority:	0
Moz Page Authority:	0

Organic vs Paid (Google Ads)

Traffic

Visitors

Daily Visitors:	6,551
Monthly Visitors:	199,392
Yearly Visitors:	2,391,115

Note: All visitors figures are estimates.

Visitors By Country

Revenue

Daily Revenue:	$19 USD
Monthly Revenue:	$568 USD
Yearly Revenue:	$6,815 USD

Note: All revenue figures are estimates.

Revenue By Country

SEO

Backlinks Analysis (SEMrush)

Top Ranking Keywords (US)

Domain Analysis

	Value	Length
Domain:	peoplematters.in	16
Domain Name:	peoplematters	13
Extension (TLD):	in	2

Page Speed Analysis

Average Load Time:	2.70 seconds
Load Time Comparison:	Faster than 26% of sites

Avg. (All Categories)

Performance

Accessibility

Best Practices

SEO

PWA

0–49 (Fail) 50–89 (Average) 90–100 (Pass)

URL: https://www.peoplematters.in/site/interstitial

Updated: 19th July, 2022

2.70 seconds

First Contentful Paint (FCP)

54%

27%

19%

0.00 seconds

First Input Delay (FID)

99%

1%

0%

Simulate loading on desktop

Performance

Indicates how well the page is performing and highlights opportunities where performance may be improved for peoplematters.in. This includes details about optimizing page load times which can result in a better user experience.

Metrics

Time to Interactive — 1.0 s
The time taken for the page to become fully interactive.

Total Blocking Time — 0 ms
The total blocking time is the sum of all time periods between First Contentful Paint and Time to Interactive (when task length exceeded 50ms).

Largest Contentful Paint — 1.1 s
The timing of the largest text or image that is painted.

Cumulative Layout Shift — 0
Cumulative Layout Shift is the measurement of visible elements collective movement within the viewport.
View Data

Audits

Max Potential First Input Delay — 20 ms
Users could experience a delay when interacting with the page.

Network Requests
Below is a list of network requests that were made during page load.

URL	Protocol	Start Time (Ms)	End Time (Ms)	Transfer Size (Bytes)	Resource Size (Bytes)	Status Code	MIME Type	Resource Type
http://peoplematters.in/	http/1.1	0	483.86199981906	248	0	301	text/html
https://www.peoplematters.in/	http/1.1	484.16999983601	1722.4069999065	1678	0	302	text/html
https://www.peoplematters.in/site/interstitial?return_to=%2F	h2	1722.7709998842	3883.0679999664	5589	9676	200	text/html	Document
https://www.peoplematters.in/assets/js/jquery.scroll-actions.min.js?tag=1650887554	h2	3889.1679998487	4200.0559999142	1419	3366	200	application/javascript	Script
https://www.peoplematters.in/assets/js/adframe.js	h2	3889.3299999181	4816.5939999744	400	28	200	application/javascript	Script
https://www.peoplematters.in/assets/js/corex.min.js?tag=1650887554	h2	3889.5709998906	4816.8809998315	7029	21501	200	application/javascript	Script
https://www.peoplematters.in/assets/css/owl.carousel.min.css?v=1650887558	h2	3889.8930000141	4816.2519999314	1269	3220	200	text/css	Stylesheet
https://www.peoplematters.in/assets/css/owl.theme.default.min.css?v=1650887558	h2	3890.3220000211	4118.4219999705	690	884	200	text/css	Stylesheet
https://www.peoplematters.in/assets/css/core.min.css?v=1657283178	h2	3890.6479999423	4822.121999925	25484	112425	200	text/css	Stylesheet
https://www.peoplematters.in/assets/css/responsive.min.css?v=1654524122	h2	3890.8440000378	4162.1210000012	6049	35438	200	text/css	Stylesheet
https://www.googletagmanager.com/gtag/js?id=UA-38760226-1	h2	4819.3240000401	4839.6049998701	42832	109793	200	application/javascript	Script
https://static.getclicky.com/js	h2	4823.4549998306	4865.007000044	5884	14891	200	text/javascript	Script
https://res.cloudinary.com/people-matters/image/upload/f_auto,q_auto,c_crop,h_88,w_188/v1560432766/Logo-2.0.jpg	h2	4828.2200000249	4846.4909999166	1342	644	200	image/webp	Image
https://fonts.googleapis.com/css?family=Raleway:300,400,500\|Patua+One	h2	3891.8269998394	3905.686999904	1405	5150	200	text/css	Stylesheet
https://cdnjs.cloudflare.com/ajax/libs/twitter-bootstrap/3.4.1/css/bootstrap.min.css	h2	3892.0089998282	3922.3509998992	17228	121457	200	text/css	Stylesheet
https://cdnjs.cloudflare.com/ajax/libs/font-awesome/4.7.0/css/font-awesome.min.css	h2	3892.3169998452	3917.9999998305	6750	31000	200	text/css	Stylesheet
https://www.peoplematters.in/assets/css/core.min.css?1657283178	h2	3892.5309998449	4460.5290000327	25484	112425	200	text/css	Stylesheet
https://res.cloudinary.com/people-matters/image/upload/f_auto,q_auto,w_200,h_56,c_pad/Logo-2.0-2line.png	h2	4828.4320000093	4846.9759998843	2089	1384	200	image/webp	Image
https://res.cloudinary.com/people-matters/image/upload/q_auto,f_auto,w_990,h_550,c_fill/v1654594033/ad-drezxt5v.png	h2	4828.6679999437	4847.5239998661	40021	39318	200	image/webp	Image
https://connect.facebook.net/en_US/sdk.js	h2	4829.4869998936	4843.4539998416	2824	3097	200	application/x-javascript	Script
	data	4838.2649999112	4838.431000011	0	2459	200	image/png	Image
https://connect.facebook.net/en_US/sdk.js?hash=ef7ada5367ebb45b0242d577a2501e0c	h2	4848.6180000473	4868.6849998776	87207	301031	200	application/x-javascript	Script
https://www.google-analytics.com/analytics.js	h2	4875.8679998573	4880.7220000308	20631	50205	200	text/javascript	Script
https://www.google-analytics.com/plugins/ua/linkid.js	h2	4890.4679999687	4894.7409999091	1680	1569	200	text/javascript	Script
https://www.facebook.com/x/oauth/status?client_id=482497081786857&input_token&origin=1&redirect_uri=https%3A%2F%2Fwww.peoplematters.in%2Fsite%2Finterstitial%3Freturn_to%3D%252F&sdk=joey&wants_cookie_data=true	h2	4929.3120000511	4964.8859999143	2379	0	200	text/plain	Fetch
https://www.facebook.com/tr/?id=482497081786857&ev=fb_page_view&dl=https%3A%2F%2Fwww.peoplematters.in%2Fsite%2Finterstitial%3Freturn_to%3D%252F&rl=&if=false&ts=1658262542456&sw=800&sh=600&at=	h2	4932.0159999188	4945.9329999518	625	44	200	image/gif	Image
https://www.google-analytics.com/j/collect?v=1&_v=j96&a=328910450&t=pageview&cu=INR&_s=1&dl=https%3A%2F%2Fwww.peoplematters.in%2Fsite%2Finterstitial%3Freturn_to%3D%252F&ul=en-us&de=UTF-8&dt=People%20Matters%20-%20Interstitial%20Site%20%E2%80%94%20People%20Matters&sd=24-bit&sr=800x600&vp=1350x940&je=0&_u=aGBAAUIhAAAAAC~&jid=105650159&gjid=2069522199&cid=449197284.1658262542&tid=UA-38760226-1&_gid=810528259.1658262542&_r=1&gtm=2ou7i0&z=2012751712	h2	4940.4110000469	4944.3179999944	619	2	200	text/plain	XHR
https://stats.g.doubleclick.net/j/collect?t=dc&aip=1&_r=3&v=1&_v=j96&tid=UA-38760226-1&cid=449197284.1658262542&jid=105650159&gjid=2069522199&_gid=810528259.1658262542&_u=aGBAAUIgAAAAAC~&z=2033404935	h2	4946.8349998351	4950.4670000169	692	2	200	text/plain	XHR
https://www.google.com/ads/ga-audiences?t=sr&aip=1&_r=4&slf_rd=1&v=1&_v=j96&tid=UA-38760226-1&cid=449197284.1658262542&jid=105650159&_u=aGBAAUIgAAAAAC~&z=1727178184	h2	4955.3959998302	4964.0639999416	673	42	200	image/gif	Image
https://in.getclicky.com/in.php?site_id=101233884&type=pageview&href=%2Fsite%2Finterstitial%3Freturn_to%3D%252F&title=People%20Matters%20-%20Interstitial%20Site%20%E2%80%94%20People%20Matters&res=800x600&lang=en-US&tz=PST8PDT&tc=&ck=1&mime=js&x=0.5143490310014873	h2	5100.0490000006	5181.7659998778	449	133	200	text/javascript	Script

Show Details

Network Round Trip Times — 0 ms
High Network RTT (Round Trip Times) can have a large impact on performance. Providing servers geographically closer to the user could improve performance.

Server Backend Latencies — 0 ms
High server latencies indicate the server is overloaded or has a poor backend performance.

Tasks
Below is a list of the top-level main thread tasks that executed during page load.

Start Time (Ms)	End Time (Ms)
3908.52	12.115
3945.302	5.538
4852.734	14.628
4878.648	9.345
4888.974	10.15
4907.919	18.223
4927.123	17.486
4944.838	9.504
4954.476	8.706
4969.86	5.221
5102.124	20.367

Show Details

Diagnostics
Below is a collection of useful page vitals.
View Data

Metrics
Below is a collection of metrics.
View Data

Script Treemap Data
Provide as required, for treemap app.

Other

Eliminate render-blocking resources — Potential savings of 70 ms
Resources, such as JavaScript and style sheets, can block the first paint of the page. Peoplematters.in should consider delivering critical JavaScript/style sheets (JS/CSS) inline and deferring all non-critical JS/CSS.

URL	Transfer Size (Bytes)	Potential Savings (Ms)
https://fonts.googleapis.com/css?family=Raleway:300,400,500\|Patua+One	1405	230
https://cdnjs.cloudflare.com/ajax/libs/twitter-bootstrap/3.4.1/css/bootstrap.min.css	17228	270
https://www.peoplematters.in/assets/css/core.min.css?1657283178	25484	150

Show Details

Properly size images
Images can slow down the page's load time. Peoplematters.in should consider serving more appropriate-sized images.

Defer offscreen images
Time to Interactive can be slowed down by resources on the page. Peoplematters.in should consider lazy-loading offscreen and hidden images.

Minify CSS
Cascading Style Sheets (CSS) files can contribute to network payload sizes. Peoplematters.in should consider minifying CSS files.

Minify JavaScript
JavaScript (JS) files can contribute to network payload sizes and increase script parse times. Peoplematters.in should consider minifying JS files.

Reduce unused CSS — Potential savings of 41 KiB
Dead and/or unused rules in Style Sheets (CSS) can contribute to network payload sizes. Peoplematters.in should consider removing dead rules from style sheets and deferring the loading of CSS not used for above-the-fold content.

URL	Transfer Size (Bytes)	Potential Savings (Bytes)
https://www.peoplematters.in/assets/css/core.min.css?v=1657283178	25484	24661
https://cdnjs.cloudflare.com/ajax/libs/twitter-bootstrap/3.4.1/css/bootstrap.min.css	17228	16949

Show Details

Reduce unused JavaScript — Potential savings of 76 KiB
It is advised to remove unused JavaScript in order to reduce bytes consumed by network activity.

URL	Transfer Size (Bytes)	Potential Savings (Bytes)
https://connect.facebook.net/en_US/sdk.js?hash=ef7ada5367ebb45b0242d577a2501e0c	87207	57142
https://www.googletagmanager.com/gtag/js?id=UA-38760226-1	42832	20556

Show Details

Efficiently encode images
Unoptimized images can consume more cellular data than what is necessary.

Serve images in next-gen formats
Consider JPEG 2000, JPEG XR or WebP image formats which provide better compression than PNG and JPEG.

Enable text compression
Text-based resources should be served with compression, such as gzip, deflate or brotli.

Preconnect to required origins
Resource hints, such as 'preconnect' or 'dns-prefetch', may assist in establishing early connections to important third-party origins.

Preload key requests
Key requests can be preloaded by using '<link rel=preload>'. Peoplematters.in should consider using '<link rel=preload>' to prioritize fetching resources that are currently requested later in page load.

Use video formats for animated content
Large GIFs are inefficient for delivering animated content. It is recommended to use MPEG4/WebM videos for animations and PNG/WebP for static images instead of GIF.

Remove duplicate modules in JavaScript bundles
Ensure that no duplicate JavaScript modules from bundles exist to reduce bytes consumed by network activity.

Avoid serving legacy JavaScript to modern browsers
Polyfills and transforms enable legacy browsers to use new JavaScript features. For bundled JavaScript it is recommended to adopt a modern script deployment strategy using module/nomodule feature detection. This will reduce the amount of code shipped to modern browsers.

Preload Largest Contentful Paint image
It is recommended to preload images used by LCP elements, to improve LCP time.

URL	Potential Savings (Ms)
https://res.cloudinary.com/people-matters/image/upload/q_auto,f_auto,w_990,h_550,c_fill/v1654594033/ad-drezxt5v.png	0

Show Details

Avoids enormous network payloads — Total size was 303 KiB
Large network payloads can cost users money and are linked to long load times.

URL	Transfer Size (Bytes)
https://connect.facebook.net/en_US/sdk.js?hash=ef7ada5367ebb45b0242d577a2501e0c	87207
https://www.googletagmanager.com/gtag/js?id=UA-38760226-1	42832
https://res.cloudinary.com/people-matters/image/upload/q_auto,f_auto,w_990,h_550,c_fill/v1654594033/ad-drezxt5v.png	40021
https://www.peoplematters.in/assets/css/core.min.css?1657283178	25484
https://www.peoplematters.in/assets/css/core.min.css?v=1657283178	25484
https://www.google-analytics.com/analytics.js	20631
https://cdnjs.cloudflare.com/ajax/libs/twitter-bootstrap/3.4.1/css/bootstrap.min.css	17228
https://www.peoplematters.in/assets/js/corex.min.js?tag=1650887554	7029
https://cdnjs.cloudflare.com/ajax/libs/font-awesome/4.7.0/css/font-awesome.min.css	6750
https://www.peoplematters.in/assets/css/responsive.min.css?v=1654524122	6049

Show Details

Uses efficient cache policy on static assets — 3 resources found
Peoplematters.in can speed up repeat visits by increasing the cache lifetime, which is essentially how long before a cached copy expires.

URL	Cache TTL (Ms)	Transfer Size (Bytes)
https://www.google-analytics.com/plugins/ua/linkid.js	3600000	1680
https://www.google-analytics.com/analytics.js	7200000	20631
https://static.getclicky.com/js	604800000	5884

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Avoids an excessive DOM size — 19 elements
A large DOM (Document Object Model) will increase memory usage, cause longer system calculations as well as costly layout reflows.

Statistic	Element	Value
Total DOM Elements		19
Maximum DOM Depth	People Matters Logo	5
Maximum Child Elements	body#content_body	7

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Avoid chaining critical requests — 4 chains found
Below is a list of Critical Request Chains, which shows which resources are loaded with a high priority. Peoplematters.in should consider reducing the length of chains, reducing the download size of resources, or deferring the download of unnecessary resources to improve page load.

User Timing marks and measures
Make use of the User Timing API to measure an app's real-world performance during key user experiences.

JavaScript execution time
JavaScript (JS) execution time can be lowered by reducing the time required for parsing, compiling and executing JS. Delivering smaller JS payloads may help with this.

Minimizes main-thread work — 0.2 s
Main-thread work timing can be lowered by reducing the time required for parsing, compiling and executing JS. Delivering smaller JS payloads may help with this.

Category	Time Spent (Ms)
Script Evaluation	101.638
Other	43.296
Parse HTML & CSS	17.932
Style & Layout	15.849
Script Parsing & Compilation	9.757
Rendering	2.863

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All text remains visible during webfont loads
Make use of the font-display CSS feature, which will ensure text is user-visible while webfonts are loading.

Keep request counts low and transfer sizes small — 29 requests • 303 KiB
It is advised to add a budgets.json file in order to set budgets for the quantity and size of page resources.

Resource Type	Requests	Transfer Size (Bytes)
Total	29	310669
Script	10	170355
Stylesheet	8	84359
Image	5	44750
Other	5	5616
Document	1	5589
Media	0	0
Font	0	0
Third-party	18	235330

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Minimize third-party usage — Third-party code blocked the main thread for 0 ms
It is advised to either limit, remove or delay the loading of redundant third-party code which may be significantly impacting load performance.

Third-Party	Transfer Size (Bytes)	Main-Thread Blocking Time (Ms)
SHOW DETAILS	93035	0
SHOW DETAILS	43452	0
SHOW DETAILS	42832	0
SHOW DETAILS	23978	0
SHOW DETAILS	22930	0
SHOW DETAILS	6333	0
SHOW DETAILS	1405	0
SHOW DETAILS	692	0
SHOW DETAILS	673	0

Show Details

Lazy load third-party resources with facades
Consider replacing third-party embeds with a facade until they are required (use lazy loading).

Largest Contentful Paint element — 1 element found
The element which was identified as the Largest Contentful Paint.

Element
Darwinbox \| India

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Largest Contentful Paint image was not lazily loaded
Above-the-fold images that are lazily loaded render later in the page lifecycle, which can delay the largest contentful paint.

Element
Darwinbox \| India

Show Details

Avoid large layout shifts
Below is a list of all DOM elements that contribute to the CLS of the page.

Uses passive listeners to improve scrolling performance
Improve the page's scroll performance by marking touch and wheel event listeners as 'passive'.

Avoids `document.write()`
Avoid or limit the use of external scripts that are dynamically injected via 'document.write()' as users on slow connections will be delayed by tens of seconds.

Avoid long main-thread tasks
Below is a list of the longest tasks on the main thread, which is useful when identifying the worst input delay contributors.

Avoid non-composited animations
It is recommended to avoid non-composited animations which are often janky and increase CLS.

Image elements have explicit `width` and `height`
Reduce layout shifts and improve CLS by setting explicit width and height properties on image elements.

Has a `<meta name="viewport">` tag with `width` or `initial-scale`
It is advised to use a '<meta name="viewport">' tag for the optimization of peoplematters.in on mobile screens.

Avoids `unload` event listeners
The 'unload' event does not fire reliably, causing issues with browser optimizations such as the Back-Forward Cache. It is recommended that 'pagehide' or 'visibilitychange' events are used instead.

Budgets

Performance budget
It is advised to keep the quantity and size of all network requests under the targets set by the provided performance budget.

Timing budget
It is advised to set a timing budget to monitor the performance of your site.

Metrics

First Contentful Paint — 1.0 s
The time taken for the first image or text on the page to be rendered.

Audits

First Meaningful Paint — 1.0 s
The time taken for the primary content of the page to be rendered.

Other

Avoid multiple page redirects — Potential savings of 420 ms
Redirects can cause additional delays before the page can begin loading. Peoplematters.in should avoid multiple or unnecessary page redirects.

URL	Time Spent (Ms)
http://peoplematters.in/	190
https://www.peoplematters.in/	230
https://www.peoplematters.in/site/interstitial?return_to=%2F	0

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Metrics

Speed Index — 3.4 s
The time taken for the page contents to be visibly populated.

Other

Reduce initial server response time — Root document took 2,160 ms
It is advised to keep the server response time short for the main document, because all other requests depend on it.

URL	Time Spent (Ms)
https://www.peoplematters.in/site/interstitial?return_to=%2F	2161.289

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Accessibility

Indicates how accessible the page is and highlights opportunities where the page can be made more accessible to users of peoplematters.in. This includes details about various page attributes that can be optimized.

Passing (44)
Manual Checks (10)

Navigation

`[accesskey]` values are unique
Access keys assist users with focusing on different parts of the page. Each access key should be unique for proper navigation.

The page contains a heading, skip link, or landmark region
It is advised to provide ways to bypass repetitive content, allowing users to navigate the page efficiently.

`[id]` attributes on active, focusable elements are unique
Ensure all focusable elements have a unique id value to allow them to be visible to users of assistive technologies, like a screen reader.

Heading elements appear in a sequentially-descending order
Properly order all headers and do not skip heading levels to better the navigation and readability for users of assistive technologies, like a screen reader.

No element has a `[tabindex]` value greater than 0
Although technically valid, a tabindex value greater than 0 often creates frustrating experiences for users who rely on assistive technologies.

ARIA

`[aria-*]` attributes match their roles
Avoid mismatching 'aria-*' attributes and their 'role' value, as it invalidates the attribute.

`button`, `link`, and `menuitem` elements have accessible names
Without accessible names on elements, screen readers will default to announcing a generic name, which means your content will be less accessible to users who rely on screen readers.

`[aria-hidden="true"]` is not present on the document `<body>`
If aria-hidden=true is set on the document body, assistive technologies, like a screen reader will work inconsistently.

`[aria-hidden="true"]` elements do not contain focusable descendents
Interactive elements within an aria-hidden=true element are unavailable to users of assistive technologies, like a screen reader.

ARIA input fields have accessible names
Generic names are announced to users of assistive technologies, like a screen reader, when an input field does not have an accessible name specified.

ARIA `meter` elements have accessible names
Without accessible names on elements, screen readers will default to announcing a generic name, which means your content will be less accessible to users who rely on screen readers.

ARIA `progressbar` elements have accessible names
Without accessible names on elements, screen readers will default to announcing a generic name, which means your content will be less accessible to users who rely on screen readers.

`[role]`s have all required `[aria-*]` attributes
Some ARIA roles have required 'aria-*' attributes, which provide essential information about state and functionality.

Elements with an ARIA `[role]` that require children to contain a specific `[role]` have all required children.
Some ARIA parent roles cannot perform their intended functions if specific child roles are not used.

`[role]`s are contained by their required parent element
Some ARIA child roles cannot perform their intended functions if specific parent roles are not used.

`[role]` values are valid
All ARIA roles require valid values to perform their intended functions.

ARIA toggle fields have accessible names
Generic names are announced to users of assistive technologies, like a screen reader, when a toggle field does not have an accessible name specified.

ARIA `tooltip` elements have accessible names
Without accessible names on elements, screen readers will default to announcing a generic name, which means your content will be less accessible to users who rely on screen readers.

ARIA `treeitem` elements have accessible names
Without accessible names on elements, screen readers will default to announcing a generic name, which means your content will be less accessible to users who rely on screen readers.

`[aria-*]` attributes have valid values
ARIA attributes cannot be interpreted with invalid values when used by screen readers and other assistive technologies.

`[aria-*]` attributes are valid and not misspelled
ARIA attributes cannot be interpreted with invalid names when used by screen readers and other assistive technologies.

ARIA IDs are unique
Ensure all ARIA ID values are unique to prevent elements from being overlooked by assistive technologies, like a screen reader.

Names and labels

Buttons have an accessible name
Buttons become unusable as they are announced simply as "button" when the button does not have an accessible name, when used by screen readers and other assistive technologies.

Document has a `<title>` element
Search engines, screen reader users and other assistive technology users rely on the title to provide an overview of the page and to help determine if the page is relevant to their search.

No form fields have multiple labels
Having multiple labels for form fields can be confusing to assistive technologies, like a screen reader.

`<frame>` or `<iframe>` elements have a title
Screen reader users and other assistive technology users rely on frame titles to describe the contents of frames.

Image elements have `[alt]` attributes
Provide short and descriptive alternative text where possible on informative elements.

`<input type="image">` elements have `[alt]` text
Input buttons with alternative text assist screen readers and other assistive technology users to understand its purpose.

Form elements have associated labels
Screen readers and other assistive technologies rely on labels to properly announce form controls.

Links have a discernible name
In order to improve the navigation for screen reader and other assistive technology users, use link text that is unique, focusable and discernible.

`<object>` elements have alternate text
It is advised that alt text is used on '<object>' elements in order to provide meaning to screen reader and other assistive technology users, as these technologies are unable to translate non-text content.

Contrast

Background and foreground colors have a sufficient contrast ratio
Many (if not most) users find low-contrast text difficult or impossible to read.

Tables and lists

`<dl>`'s contain only properly-ordered `<dt>` and `<dd>` groups, `<script>`, `<template>` or `<div>` elements.
Screen readers and other assistive technologies may produce poor and inaccurate output when definition lists are not properly marked up.

Definition list items are wrapped in `<dl>` elements
In order for screen readers and other assistive technologies to properly announce definition list items ('<dt>' and '<dd>'), they must be wrapped in parent a '<dl>' element.

Lists contain only `<li>` elements and script supporting elements (`<script>` and `<template>`).
Use proper list structure to aid screen readers and other assistive technologies.

List items (`<li>`) are contained within `<ul>` or `<ol>` parent elements
In order for screen readers to announce list items, ensure that list items ('<li>') are contained within parent '<ul>' or '<ol>' tags.

Cells in a `<table>` element that use the `[headers]` attribute refer to table cells within the same table.
Screen readers and other assistive technologies have features to make navigating tables easier. Ensure that '<td>' cells using the headers attribute only refer to other cells in the same table, to improve screen reader user experience.

`<th>` elements and elements with `[role="columnheader"/"rowheader"]` have data cells they describe.
Screen readers and other assistive technologies have features to make navigating tables easier. Ensure that table headers refer to some set of cells, to improve screen reader user experience.

Internationalization and localization

`<html>` element has a `[lang]` attribute
It is advised to provide a lang attribute so that screen readers and other assistive technologies are guaranteed to announce the page's text correctly. When not provided, the user's default language setting will be used which may cause inaccuracies.

`<html>` element has a valid value for its `[lang]` attribute
Specify a valid BCP 47 language in order to help screen readers and other assistive technologies announce text properly.

`[lang]` attributes have a valid value
Specify a valid BCP 47 language on elements in order to help screen readers and other assistive technologies announce text properly.

Best practices

The document does not use `<meta http-equiv="refresh">`
Pages that refresh automatically cause a poor user experience as focus is directed back to the top of the page unexpectedly.

`[user-scalable="no"]` is not used in the `<meta name="viewport">` element and the `[maximum-scale]` attribute is not less than 5.
For users with low vision who rely on screen magnification, ensure that zooming is not disabled.

Audio and video

`<video>` elements contain a `<track>` element with `[kind="captions"]`
Peoplematters.in may provide assistance to deaf or hearing-impaired users with captions on videos.

Manual Checks

The page has a logical tab order
The visual layout should be logical in its tab order and users cannot focus elements that are offscreen.

Interactive controls are keyboard focusable
Ensure that custom interactive controls are keyboard focusable and that a focus indicator is displayed.

Interactive elements indicate their purpose and state
Ensure that interactive elements (such as links and buttons) are distinguishable from non-interactive elements and that they indicate their state.

The user's focus is directed to new content added to the page
When new content (such as a dialogue) is added to the page, the user's focus should be directed to it.

User focus is not accidentally trapped in a region
Avoid focus being accidentally trapped when a user tabs in and out of controls or regions on page.

Custom controls have associated labels
Ensure that custom interactive controls have associated labels, which are provided by aria-label and aria-labelledby attributes.

Custom controls have ARIA roles
Ensure that all custom interactive controls have appropriate ARIA roles.

Visual order on the page follows DOM order
Ensure that the DOM order matches with the page's visual order, in order to improve navigation for screen readers and other assistive technologies.

Offscreen content is hidden from assistive technology
Ensure that offscreen content is hidden through the use of "display:none" styling or the aria-hidden attribute.

HTML5 landmark elements are used to improve navigation
Elements such as <main> and <nav> are recommended as they are used by screen readers and other assistive technologies to improve keyboard navigation.

Best Practices

Indicates the recommended, best practices currently in place on the page and highlights the best practices that peoplematters.in should incorporate. This includes practices such as protecting pages with HTTPS.

Passing (14)
Failing (2)

Audits

Avoids requesting the geolocation permission on page load
When requesting a user's location, provide context or consider tying the request to a user action to avoid confusion and mistrust from users.

Avoids requesting the notification permission on page load
When requesting permission to send notifications, provide context or consider tying the request to a user action to avoid confusion and mistrust from users.

Ensure CSP is effective against XSS attacks
Significantly reduce the risk of cross-site scripting attacks (XSS) by ensuring you have a strong Content Security Policy (CSP).

Description	Directive	Severity
No CSP found in enforcement mode		High

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Audits

Allows users to paste into password fields
Ensure that password inputs may be pasted into to aid in the user's ability to use password managers and improve security.

Displays images with correct aspect ratio
Ensure that image display dimensions match their natural aspect ratio.

Serves images with appropriate resolution
For maximum image clarity, ensure images have natural dimensions and are proportional to the display size and pixel ratio.

Fonts with `font-display: optional` are preloaded
It is recommended that optional fonts are preloaded.

Audits

Page has the HTML doctype
Ensure a doctype is specified to prevent the browser from switching to quirks-mode.

Properly defines charset
It is advised to declare a character encoding, optionally via a <meta> tag in the first 1024 bytes of the HTML or in the Content-Type HTTP response header.

Audits

Detected JavaScript libraries
Below is a list of all front-end JavaScript libraries that were detected on the page.

Name	Version
Bootstrap	3.3.7
jQuery	1.11.1

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Avoids deprecated APIs
Avoid deprecated APIs which will eventually be removed the browser.

No browser errors logged to the console
Below is a list of all errors logged to the console, which indicate unresolved problems on the site.

Page has valid source maps
Consider deploying source maps for added benefits such as the ability to debug while in production.

No issues in the `Issues` panel in Chrome Devtools
There may be unresolved issues logged to Chrome Devtools.

Audits

Does not use HTTPS — 1 insecure request found
Ensure that all pages are protected with HTTPS (including those that do not handle sensitive data) as HTTPS prevents tampering and passive listening on communications between the app and its users. Additionally, HTTPS is a prerequisite for HTTP/2 and many new web platform APIs.

Insecure URL	Request Resolution
http://peoplematters.in/	Allowed

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Includes front-end JavaScript libraries with known security vulnerabilities — 9 vulnerabilities detected
Ensure that the use of third-party scripts is minimal and that only trusted third-party scripts are used as some may contain known security vulnerabilities which may be exploited by attackers.

Library Version	Vulnerability Count	Highest Severity
SHOW DETAILS	5	Medium
SHOW DETAILS	4	Medium

Show Details

SEO

Indicates how well the page is optimized for ranking in search engines and highlights Search Engine Optimization (SEO) opportunities for peoplematters.in. This includes optimizations such as providing meta data.

Mobile Friendly

Has a `<meta name="viewport">` tag with `width` or `initial-scale`
It is advised to use a '<meta name="viewport">' tag for the optimization of peoplematters.in on mobile screens.

Document uses legible font sizes
Font sizes of 12px or less are too small to most mobile users without user gestures and further action. Aim for more than 60% of page text to use font sizes greater than 12px.

Tap targets are sized appropriately
Interactive elements (such as buttons and links) should be appropriately spaced, sized and easy enough to select or tap with regard to their surrounding elements.

Content Best Practices

Document has a `<title>` element
Search engines, screen reader users and other assistive technology users rely on the title to provide an overview of the page and to help determine if the page is relevant to their search.

Links have descriptive text
Make use of descriptive link text to assist search engines in understanding the content.

Image elements have `[alt]` attributes
Provide short and descriptive alternative text where possible on informative elements.

Document has a valid `hreflang`
Search engines can be instructed to list specific versions of a page for a given language or region through the use of hreflang links.

Document has a valid `rel=canonical`
Search engines can be suggested which URL should be shown in search results through the use of canonical links.

Document avoids plugins
The content of plugins cannot be indexed by search engines and many devices either restrict or do not support them.

Crawling and Indexing

Page has successful HTTP status code
Avoid pages with unsuccessful HTTP status codes as they may not be indexed by search engines.

Links are crawlable
Ensure that the 'href' attribute of anchor elements links to the appropriate destination. This allows for more pages of the site to be discovered by search engines.

Page isn’t blocked from indexing
Pages that cannot be crawled by search engines cannot be indexed or included in their search results. Ensure that search engines have permission to crawl all pages that should be indexed.

robots.txt is valid
Malformed robots.txt files prevent crawlers from understanding how a site wants to be crawled or indexed, which can be devastating to SEO.

PWA

Indicates how valid the aspects of a Progressive Web App (PWA) are for the page and highlights opportunities to enable/improve the PWA of peoplematters.in. This includes details about web app manifests.

Installable

Web app manifest and service worker meet the installability requirements
User engagement may be increased by leveraging the browsers ability to proactively prompt users to add the app to their homescreen.

PWA Optimized

Content is sized correctly for the viewport
Ensure that the width of the app's content matches the width of the viewport, otherwise the app might not be optimized for mobile screens.

Has a `<meta name="viewport">` tag with `width` or `initial-scale`
It is advised to use a '<meta name="viewport">' tag for the optimization of peoplematters.in on mobile screens.

Provides a valid `apple-touch-icon`
iOS users of Progressive Web Apps will benefit from an apple touch icon, which can be defined with 'apple-touch-icon', which must point to a non-transparent 192px (or 180px) square PNG.

PWA Optimized

Does not register a service worker that controls page and `start_url`
A service worker is used to provide Progressive Web Apps the use of features such as working offline, the ability for the app to be added to the homescreen as well as push notifications.

Is not configured for a custom splash screen
Themed splash screens ensure a high-quality user experience at launch for app users.
View Data

Does not set a theme color for the address bar.
A theme may be applied to the browser address bar, which ideally can be made to match the site.
View Data

Manifest doesn't have a maskable icon
Maskable icons are great to ensure that images fill the entire shape when installing the app on a device.

Manual Checks

Site works cross-browser
Ensure that the Progressive Web App works correctly across every major browser.

Page transitions don't feel like they block on the network
Users perceive apps with responsive, snappy transitions as higher peforming and ensures a great user experience, even on a slow network.

Each page has a URL
Ensure that all pages are deep linkable via URL. They should also be unique for the purpose of shareability on social media.

Avg. (All Categories)

Performance

Accessibility

Best Practices

SEO

PWA

0–49 (Fail) 50–89 (Average) 90–100 (Pass)

URL: https://www.peoplematters.in/site/interstitial

Updated: 19th July, 2022

3.49 seconds

First Contentful Paint (FCP)

39%

28%

33%

0.02 seconds

First Input Delay (FID)

86%

10%

4%

Simulate loading on mobile

Performance

Indicates how well the page is performing and highlights opportunities where performance may be improved for peoplematters.in. This includes details about optimizing page load times which can result in a better user experience.

Metrics

Total Blocking Time — 40 ms
The total blocking time is the sum of all time periods between First Contentful Paint and Time to Interactive (when task length exceeded 50ms).

Cumulative Layout Shift — 0
Cumulative Layout Shift is the measurement of visible elements collective movement within the viewport.
View Data

Audits

Max Potential First Input Delay — 70 ms
Users could experience a delay when interacting with the page.

Network Requests
Below is a list of network requests that were made during page load.

URL	Protocol	Start Time (Ms)	End Time (Ms)	Transfer Size (Bytes)	Resource Size (Bytes)	Status Code	MIME Type	Resource Type
http://peoplematters.in/	http/1.1	0	305.72799989022	251	0	301	text/html
https://www.peoplematters.in/	http/1.1	306.09799991362	596.3969998993	1665	0	302	text/html
https://www.peoplematters.in/site/interstitial?return_to=%2F	h2	598.54499995708	858.73800003901	5593	9684	200	text/html	Document
https://www.peoplematters.in/assets/js/jquery.scroll-actions.min.js?tag=1650887554	h2	865.20099989139	1091.8960000854	1419	3366	200	application/javascript	Script
https://www.peoplematters.in/assets/js/adframe.js	h2	865.40000000969	1094.1669999156	400	28	200	application/javascript	Script
https://www.peoplematters.in/assets/js/corex.min.js?tag=1650887554	h2	865.62000005506	1098.837000085	7029	21501	200	application/javascript	Script
https://www.peoplematters.in/assets/css/owl.carousel.min.css?v=1650887558	h2	865.87999993935	1093.6910000164	1269	3220	200	text/css	Stylesheet
https://www.peoplematters.in/assets/css/owl.theme.default.min.css?v=1650887558	h2	866.21599993668	1094.3809999153	690	884	200	text/css	Stylesheet
https://www.peoplematters.in/assets/css/core.min.css?v=1657283178	h2	866.5350000374	1330.4149999749	25484	112425	200	text/css	Stylesheet
https://www.peoplematters.in/assets/css/responsive.min.css?v=1654524122	h2	866.74500000663	1102.6459999848	6049	35438	200	text/css	Stylesheet
https://www.googletagmanager.com/gtag/js?id=UA-38760226-1	h2	1332.2219999973	1354.692999972	42834	109793	200	application/javascript	Script
https://static.getclicky.com/js	h2	1337.6350000035	1380.0880000927	5884	14891	200	text/javascript	Script
https://res.cloudinary.com/people-matters/image/upload/f_auto,q_auto,c_crop,h_88,w_188/v1560432766/Logo-2.0.jpg	h2	1341.3720000535	1374.1760000121	1336	644	200	image/webp	Image
https://fonts.googleapis.com/css?family=Raleway:300,400,500\|Patua+One	h2	870.08700007573	884.61899990216	1405	5150	200	text/css	Stylesheet
https://cdnjs.cloudflare.com/ajax/libs/twitter-bootstrap/3.4.1/css/bootstrap.min.css	h2	870.22899999283	905.242000008	17226	121457	200	text/css	Stylesheet
https://cdnjs.cloudflare.com/ajax/libs/font-awesome/4.7.0/css/font-awesome.min.css	h2	870.46699994244	894.85999988392	6737	31000	200	text/css	Stylesheet
https://www.peoplematters.in/assets/css/core.min.css?1657283178	h2	870.83399994299	1336.2960000522	25484	112425	200	text/css	Stylesheet
https://res.cloudinary.com/people-matters/image/upload/f_auto,q_auto,w_200,h_56,c_pad/Logo-2.0-2line.png	h2	1341.6160000488	1373.8299999386	2083	1384	200	image/webp	Image
https://res.cloudinary.com/people-matters/image/upload/q_auto,f_auto,w_768,h_1025,c_fill/v1654594197/ad-brxv3oyq.png	h2	1341.7450000998	1451.1100000236	56446	55742	200	image/webp	Image
https://connect.facebook.net/en_US/sdk.js	h2	1342.3979999498	1356.7760000005	2824	3097	200	application/x-javascript	Script
	data	1351.1799999978	1351.3340000063	0	2459	200	image/png	Image
https://connect.facebook.net/en_US/sdk.js?hash=ef7ada5367ebb45b0242d577a2501e0c	h2	1362.3750000261	1384.3580000103	87207	301031	200	application/x-javascript	Script
https://www.google-analytics.com/analytics.js	h2	1391.5259998757	1396.2779999711	20631	50205	200	text/javascript	Script
https://www.google-analytics.com/plugins/ua/linkid.js	h2	1407.3189999908	1411.0959998798	1680	1569	200	text/javascript	Script
https://www.facebook.com/x/oauth/status?client_id=482497081786857&input_token&origin=2&redirect_uri=https%3A%2F%2Fwww.peoplematters.in%2Fsite%2Finterstitial%3Freturn_to%3D%252F&sdk=joey&wants_cookie_data=true	h2	1450.766999973	1495.4979999457	2341	0	200	text/plain	Fetch
https://www.facebook.com/tr/?id=482497081786857&ev=fb_page_view&dl=https%3A%2F%2Fwww.peoplematters.in%2Fsite%2Finterstitial%3Freturn_to%3D%252F&rl=&if=false&ts=1658262561918&sw=360&sh=640&at=	h2	1455.7570000179	1472.9889999144	625	44	200	image/gif	Image
https://www.google-analytics.com/j/collect?v=1&_v=j96&a=1747737821&t=pageview&cu=INR&_s=1&dl=https%3A%2F%2Fwww.peoplematters.in%2Fsite%2Finterstitial%3Freturn_to%3D%252F&ul=en-us&de=UTF-8&dt=People%20Matters%20-%20Interstitial%20Site%20%E2%80%94%20People%20Matters&sd=24-bit&sr=360x640&vp=360x640&je=0&_u=aGBAAUIhAAAAAC~&jid=691323053&gjid=643877373&cid=253100438.1658262562&tid=UA-38760226-1&_gid=160538037.1658262562&_r=1&gtm=2ou7i0&z=1406350449	h2	1466.6319999378	1471.0999999661	619	2	200	text/plain	XHR
https://stats.g.doubleclick.net/j/collect?t=dc&aip=1&_r=3&v=1&_v=j96&tid=UA-38760226-1&cid=253100438.1658262562&jid=691323053&gjid=643877373&_gid=160538037.1658262562&_u=aGBAAUIgAAAAAC~&z=249253379	h2	1474.1330000106	1478.7600000855	692	2	200	text/plain	XHR
https://www.google.com/ads/ga-audiences?t=sr&aip=1&_r=4&slf_rd=1&v=1&_v=j96&tid=UA-38760226-1&cid=253100438.1658262562&jid=691323053&_u=aGBAAUIgAAAAAC~&z=976453157	h2	1482.4270000681	1490.5709999148	673	42	200	image/gif	Image
https://in.getclicky.com/in.php?site_id=101233884&type=pageview&href=%2Fsite%2Finterstitial%3Freturn_to%3D%252F&title=People%20Matters%20-%20Interstitial%20Site%20%E2%80%94%20People%20Matters&res=360x640&lang=en-US&tz=PST8PDT&tc=1&ck=1&mime=js&x=0.48758824585045146	h2	1631.7169999238	1714.6650000941	449	133	200	text/javascript	Script

Show Details

Network Round Trip Times — 0 ms
High Network RTT (Round Trip Times) can have a large impact on performance. Providing servers geographically closer to the user could improve performance.

Server Backend Latencies — 0 ms
High server latencies indicate the server is overloaded or has a poor backend performance.

Tasks
Below is a list of the top-level main thread tasks that executed during page load.

Start Time (Ms)	End Time (Ms)
889.251	11.404
932.622	5.326
1357.847	5.044
1369.921	15.537
1395.335	9.207
1407.368	11.206
1428.356	17.976
1447.079	18.595
1465.91	15.745
1481.924	11.906
1501.813	5.86
1509.401	8.705
1622.515	35.546